NicheLensReading the Niche Score: four numbers, not one
Last updated 13 Oct 2026
The total is just a summary. Decisions come from Demand, Small-channel opportunity, Freshness and Competition.
Course · Stage 2: Pick a niche with data · Lesson 4/24 · 10 min
Why it matters
Two niches can both score 70 and be completely different: one has high demand but only big channels win; the other has moderate demand and small channels keep breaking out. A new channel should pick the second.
NicheLens computes the score by formula on real numbers, so the same data always gives the same score — you can compare niche to niche.
Step by step
- Dig a topic and read the total and its label (green / yellow / red).
- Look at Small-channel opportunity first — new channels live on it.
- Check Freshness: are the winners recent or all old?
- Check Competition: high means many large channels post steadily — hard to break in.
- Dig 2–3 other ways to say the same topic (long-tail keywords, sub-niches) and compare.
Common mistakes
- Looking only at the total.
- Digging one keyword and judging a whole industry.
- Ignoring a sub-niche that scores higher than its parent.
Ready-made prompt (ChatGPT / Claude / Gemini)
Dig results for [topic]: total [x], Demand [a], Opportunity [b], Freshness [c], Competition [d], plus the top 10 videos: [paste]. For a brand-new channel with 0 subscribers, should I enter? Give 3 reasons using these numbers and 3 sub-niches to dig next.
Exercise
Dig three different phrasings of one topic and record the four sub-scores of each.
Done when: You pick the keyword or sub-niche with the highest small-channel opportunity and justify it with numbers.
Check yourself
Get all 3 right to mark this lesson complete.
1. Which sub-score matters most for a new channel?
2. What does high Competition mean?
3. Why dig sub-niches?
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