NicheLensFind a YouTube niche small channels can still win
Last updated 13 Oct 2026
Type a topic in any language. NicheLens scans real YouTube videos (plus TikTok, Douyin and 10 more platforms), scores the niche and shows small channels beating their own averages.
Try a free dig →What you get
- Niche Score 0–100 split into Demand, Small-channel opportunity, Freshness and Competition — computed by formula, so the same data gives the same score.
- Outlier videos measured against each channel's own baseline, not just subscriber counts.
- Keywords auto-translated per market: compare the US, UK, Japan, Germany, Brazil and more, with estimated RPM.
- Long-tail keywords and sub-niches suggested from the results.
How it works
- Type a topic and pick a market.
- Read the four sub-scores, not only the total.
- Open the outlier videos and the small channels taking off.
- Save the niche and let NicheLens track it weekly.
FAQ
Is it free?
You can run a real dig on the home page without signing up (YouTube + TikTok, 2 per day). A free account adds more runs and all 13 platforms.
Where does the data come from?
YouTube's official Data API for YouTube; a public-data provider for other platforms. See the data sources page for limits.
Do I need my channel connected?
No. Niche research uses public data only.
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