Keywords in titles, descriptions and hashtags

Last updated 13 Oct 2026

Videos keep being found when the title contains the exact words viewers type into search.

Course · Stage 6: Publish, measure, multiply · Lesson 26/40 · 9 min

Why it matters

Views from recommendations spike and fade; views from search can last months if the video answers the query.

A catchy title without the keyword lives on recommendations alone.

Step by step

1. Type your topic into the platform's search box and note 5–10 autocomplete suggestions.
2. Pick one main keyword that matches the video (not a big keyword the video doesn't answer).
3. Put the main keyword in the first half of the title; use the second half for the hook.
4. Description: first two sentences repeat the keyword naturally and say what the video solves.
5. Hashtags: 3–5 on-topic tags, not trending tags that don't fit.

Common mistakes

• Keyword stuffing that sounds robotic.
• Keywords that don't match the content, just for views.
• Trending but off-topic hashtags.

Ready-made prompt (ChatGPT / Claude / Gemini)

My video is about: [summary]. Search suggestions I found: [paste]. Pick the one main keyword that best matches, write 5 titles (keyword in the first half, hook in the second, max 60 characters), a 2-sentence description opening and 5 on-topic hashtags.

Exercise

Rewrite the title, description and hashtags of 3 old videos with these 5 steps.

Done when: Each video has one main keyword in the first half of the title and the first 2 description sentences; all hashtags are on topic.

Need help? ngocdiep3135@gmail.com